SEO for E-Commerce
Why you should care about SEO as a small business
For eCommerce sites, you are either paying for traffic, or it’s organic. A well executed SEO strategy can mean a lot more of the latter, and paying less for the former.
But first - a quick explanation to what SEO is.
To put it simply, SEO is the manipulation (in a good way) of search engine algorithms so your website can be listed as high as possible in search.
Even simpler - People pay for answers. Google has all the answers. The top answers get the most clicks. SEO gets you to the top.
SEO can make or break your business.
How to have Outstanding SEO
Create Content that Lasts
You want website visitors to be able to visit almost any page and receive value - regardless of the content’s age. This is what we digital peeps like to call Evergreen Content.
Evergreen Content must be the foundation of your website.
Of course you can still have short-term blog posts like landing pages. But if that’s your bread and butter. Google no like.
What kind of Evergreen content? Thanks for asking!
Yes, there are tons of “tips and tricks” you can use to rank higher. But there is one rule to having SEO friendly content.
It must be extremely valuable to the reader. Period. Always take the time to write amazing content. Half-ass-ing don’t work.
Got that? Good. Moving on.
The next tip is fudge to your sundae. KEYWORDS.