Freelance Paid Media Manager & Consultant
As a Google Ads freelancer with extensive experience, I am the ideal partner for marketing agencies looking to meet their paid media retainers.
I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics, and have successfully worked with numerous clients to manage and optimize their campaigns for e-commerce stores, local businesses, B2B businesses and more.
My data-driven approach to digital marketing ensures that I experiment and test until I deliver optimal results.
In addition, I am proficient in setting up, managing, and troubleshooting Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales.
Ultimately, my goal is to deliver the results that my clients desire.
What you’ll get working with me:
Increased sales
Higher Quality Search Traffic
Decreased Bounce Rate
Better Quality Scores
Higher Clickthrough Rate
Better Customer Retention
Ready to Get Started? Contact Me Here: contact@austinsellers.co
Proven Expert On Upwork | Top Rated Plus | 100% Job Success
Check out my profile here ➡️ Upwork - Austin Sellers
Google Ads Strategy | Test, Convert, Scale.
Strategy & Planning
A successful Google Ads strategy begins with thoroughly reviewing business objectives and goals. This step is crucial as it lays the foundation for the entire advertising campaign.
Bidding & Budget Management
By carefully monitoring and adjusting bids and budget allocation, I can maximize a campaign's performance while staying within the budget constraints.
Keyword research
Keyword research is vital for achieving success in Google Ads campaigns. Thorough research enables advertisers to effectively target their desired audience and cost-effective keywords
Split Testing & Optimization
Continuously track campaign performance by monitoring metrics like click-through-rate, conversion rate, and average cost per click. Then, make data-driven decisions to optimize campaigns.
Ad Creation & Copywriting
Great copywriting for Google Ads is paramount. The art of creating compelling and persuasive ad copy can be the difference between a successful campaign and wasted advertising dollars.
Audience Retargeting & Remarketing
Stay top-of-mind and recapture the attention of individuals who have already shown interest in your products or services.
Testimonials
“Austin has been a massive help to our agency. He is punctual, thorough, and knowledgeable in digital strategy, ads management, and optimization. We are going to continue to enlist him for client projects as much as possible!!!”
“Austin is a true expert in Google and Facebook Ads. He works quickly, without sacrificing quality, and he meets deadlines. I would strongly recommend Austin.”
“We worked with Austin long-term on several projects. Great communication, amazing attitude, takes feedback gracefully, just a good guy through and through! Highly recommend!”
Case Studies
Business Signs
With my assistance, a small business with a limited budget and a service area spanning three states was able to achieve its goal of generating relevant leads from other businesses.
The effective campaigns we implemented resulted in an overwhelming amount of business, surpassing their expectations. Currently, campaigns are on a temporary pause due to the high volume of leads we are generating.
Challenge
Generate extremely relevant leads on a small budget
Our Solution
Create single-category ad groups with very specific keywords
Carefully watch search terms, and focus on keywords with momentum.
Perform AB test with landing pages & ads and quickly cut what’s not working.
Bid adjust our most effective locations.
After we generated enough lead data, I implemented a target CPA to lower the cost per lead.
Campaign Results
Conversion cost started at $257, and ended at $30
Steady CTR of above 5%
Averaged 12 conversions last 4 months - enough relevant leads they had pause due to overwhelming demand.
Golf Carts
I was able to help a local business selling new and used golf carts achieve their goals. We empowered them to maintain a great profit margin by delivering a low cost per lead while generating more leads for their sales team.
With my assistance, they have increased their spending over the past 20 months while still keeping costs per conversion low.
Challenge
Generate a high volume of leads while keeping cost per lead low
Our Solution
Create campaigns and ad groups that focus on specific brands of golf carts they offer. This keeps ad relevancy high in a competitive market.
Write ads with location insertion headlines, which increased CTR.
Bid adjusted locations & audiences that were successful. Focusing on high-income demographics.
Implemented a retargeting campaign to capture ready-to-buy leads.
Campaign Results
Cost per conversion decreased from $90 to $30, even with increased budget.
Averages over 60 conversions a month, after starting with only ~15 a month.
Extremely happy with the results while increasing monthly spend & expanded to Microsoft (Bing) ads.
